A Corgi photo shoot

A few weeks ago we told you about a photo shoot we had planned to gather some new publicity and promo shots for the Corgi brand. Well, last week, armed with countless pairs of Corgi socks and piles of knitwear, we headed to remotest West Wales for the shoot.

Vicky from branding and design agency Smörgåsbord, who we have been working with on the project, had scouted out the perfect location – a traditional Welsh thatched cottage located in the beautiful Carmarthenshire hills, called Ty Unnos.

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The shoot location: Ty Unnos in Carmarthenshire

The cottage was quite unique as it had been built entirely from local materials, using traditional tools and processes and all during the course of one night, as per an old Welsh tradition. In fact, the cottage’s name Ty Unnos is Welsh for ‘one night house’ which refers to the age-old process by which it was believed that if a person could build a house on common land in one night, that the land then belonged to them as a freehold.

The cottage's owner was on hand to tell us all about the history of the building

The cottage’s owner was on hand to tell us all about the history of the building

Being inside the building was truly like stepping back in time as it was furnished entirely with antiques. The only modern touch was a fabulous, newly refurbished bathroom which became our wardrobe/changing room/makeup and hair room for the day.

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Spot the Corgi prop

In the days prior to the shoot, the weather had been typically Welsh – wet, windy and just generally horrible! So we were so pleased to see the sun shining and blue skies when the day arrived.

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A rare bright and sunny day in West Wales

As we’ve mentioned before, our photographer for the day was great lifestyle and interiors photographer Michael Sinclair. His previous work includes country and coastal living, hotels and tourism, food and people for commercial, editorial and advertising clients throughout the UK and abroad. If you haven’t already checked out his work, visit Michael’s website to take a look at his portfolio.

We had three models – two male and one female – as well as a little four-legged friend named Mr Wigglesworth who was determined to get in on all the posing action!

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Mr Wigglesworth, the wannabe model

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Mr Wigglesworth posing alongside two of our models

It was a very long day so snacks and drinks were essential – we were so grateful to photographer Michael’s partner who made this gorgeous lemon and poppy seed  cake to get us through the day!

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Team lunch

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Our saviour – the lemon and poppy seed cake

All in all it was a great day and we managed to get some absolutely brilliant shots that we look forward to sharing with you very soon.

 

 

 

Corgi in Mr Porter’s Style Journal

Here at Corgi, we’ve long promoted the rationale that good socks make an outfit and it would seem that the style gurus at online menswear retailer Mr Porter share our view.

They featured not one but five pairs of Corgi socks in photo-features in their online style journal in September and October 2012.

Here’s a sneaky peek of one of the images, head to our Facebook page to see the others.

Mr Porter Style Journal

Mr Porter is one of our biggest customers in the UK and they stock a range of Corgi socks in their online store .

 

A compliment for Corgi…

At Corgi, we’re not ones to blow our own trumpet but from time to time we receive a compliment that just needs to be shared!

In a recent feature for British GQ magazine, well-known French design house Maison Kitsuné’s Head designer Masaya Kuroki  pinpointed a cable knit cardigan, produced by ourselves at Corgi as one of his key ‘style essentials’ for the current season.

GQ style essentials Maison Kitsune

The cardigan was one of a selection of pieces we produced for Maison Kitsune’s Fall/Winter’12 range. The design house is one of our key clients and we are very proud to produce around 10% of their bi-annual knitwear collections.

Kuroki also went on to say – and this is the part that we’re most proud about – that:

“You don’t even have to touch it [the cardigan] to see the quality. They’re not fighting the industry, because there’s nothing that compares to them”.

We were truly honoured to receive such a lovely compliment from a key figure in the French fashion industry.

To see the feature in full, visit the GQ website.

And, to shop the Maison Kitsuné range, visit their website.

Corgi in ‘The Scene’

When our Health and Safety provider Thomas Carroll asked our MD Chris to take part in a photo shoot for the latest edition of their new business magazine, he was more than a bit dubious. We think you’ll agree, however, that he is more photogenic than perhaps he first thought, and the shots look great!

Corgi was selected to appear in the magazine as a prime example of a strong Welsh company with a powerful brand. The three-page feature includes a profile of the company, an overview of our product range and some interesting facts you may not know about Corgi and the Corgi brand.

It also sees Chris talk about what he believes to be the secret to the business’ success:

“The skill of our workforce, most have worked here for over thirty years, and the quality of our yarns; we insist on only the very best”.

The magazine also features an exclusive competition through which readers can win a 6 month supply of Corgi socks – so it is well worth having a read here.

Corgi Socks – a style essential

Gentleman’s ‘style bible’ British GQ has named Corgi socks as one of their top ten style essentials for Autumn/Winter ’12.

A feature in the November issue of the  magazine positions Corgi alongside other well-known luxury brands including Bally, Hermès and Ralph Lauren in what GQ terms “a half century of on-trend sartorial suggestions”.

 

To get your hands on a pair of these style essentials, visit our  online store.