A Corgi photo shoot

A few weeks ago we told you about a photo shoot we had planned to gather some new publicity and promo shots for the Corgi brand. Well, last week, armed with countless pairs of Corgi socks and piles of knitwear, we headed to remotest West Wales for the shoot.

Vicky from branding and design agency Smörgåsbord, who we have been working with on the project, had scouted out the perfect location – a traditional Welsh thatched cottage located in the beautiful Carmarthenshire hills, called Ty Unnos.

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The shoot location: Ty Unnos in Carmarthenshire

The cottage was quite unique as it had been built entirely from local materials, using traditional tools and processes and all during the course of one night, as per an old Welsh tradition. In fact, the cottage’s name Ty Unnos is Welsh for ‘one night house’ which refers to the age-old process by which it was believed that if a person could build a house on common land in one night, that the land then belonged to them as a freehold.

The cottage's owner was on hand to tell us all about the history of the building

The cottage’s owner was on hand to tell us all about the history of the building

Being inside the building was truly like stepping back in time as it was furnished entirely with antiques. The only modern touch was a fabulous, newly refurbished bathroom which became our wardrobe/changing room/makeup and hair room for the day.

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Spot the Corgi prop

In the days prior to the shoot, the weather had been typically Welsh – wet, windy and just generally horrible! So we were so pleased to see the sun shining and blue skies when the day arrived.

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A rare bright and sunny day in West Wales

As we’ve mentioned before, our photographer for the day was great lifestyle and interiors photographer Michael Sinclair. His previous work includes country and coastal living, hotels and tourism, food and people for commercial, editorial and advertising clients throughout the UK and abroad. If you haven’t already checked out his work, visit Michael’s website to take a look at his portfolio.

We had three models – two male and one female – as well as a little four-legged friend named Mr Wigglesworth who was determined to get in on all the posing action!

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Mr Wigglesworth, the wannabe model

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Mr Wigglesworth posing alongside two of our models

It was a very long day so snacks and drinks were essential – we were so grateful to photographer Michael’s partner who made this gorgeous lemon and poppy seed  cake to get us through the day!

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Team lunch

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Our saviour – the lemon and poppy seed cake

All in all it was a great day and we managed to get some absolutely brilliant shots that we look forward to sharing with you very soon.

 

 

 

Exciting times at Corgi Hosiery

We have some exciting projects lined up at Corgi over the next few months and will be using this blog to keep you, our loyal fans, updated on what we get up to.

This week, we held a creative meeting to discuss putting together a new collection of publicity and promo shots for our brand. Along with our Communications Agency mela, we met with Vicky from Cardiff and Amsterdam-based branding and design agency Smörgåsbord and brilliant lifestyle and interiors photographer Michael Sinclair.

Creative meeting at Corgi Hosiery HQ

Creative meeting at Corgi Hosiery HQ

A sock-themed table decoration was the centrepiece to the creative meeting at Corgi HQ!

A sock-themed table decoration was the centrepiece to our creative discussions

Over several cups of tea we shared ideas about the overall look and concept for the photographs  as well as potential locations for the shoot itself which, bearing in mind Wales’ rather temperamental climate, was quite the topic of discussion!

The photo shoot is scheduled for early May and we’ll be sharing some behind-the-scenes snaps from the day via our Facebook and Twitter pages so make sure you’re following us!

In the meantime, take a look at some of photographer Michael Sinclair’s previous work – it’s truly wonderful and we are so excited to be working with him on this project.

 

Things you didn’t know about socks

Here at Corgi HQ we’re passionate about socks but outside in the ‘real world’ they often get overlooked, seen as an item of necessity rather than one of interest. Well, we wanted to put an end to that so have scoured the internet for the most interesting sock facts we could find to prove what we’ve always know – that socks are fascinating!

#1 The word sock is derived from the loose-fitting slipper, called a soccus in Latin, worn by Roman comic actors.

Mens socks in Ancient Greece

Soccus
Image: link

#2 In the 8th century BC, the Ancient Greeks wore socks made from matted animal hair for warmth. Meanwhile, the Romans wrapped their feet with leather or woven fabrics.

Socks in Roman times

Roman socks
Image : link

#3 In the 5th century AD, socks were worn by holy people in Europe to symbolise purity. By 1000AD, socks were a symbol of wealth among the nobility.

#4 The earliest known surviving pair of cloth socks – dating from 300-500AD – were excavated from near the Nile in Egypt. They are now on display at London’s Victoria and Albert Museum.

Socks in Ancient Egypt

Ancient Egyptian socks
Image: Wikipedia

#5 The district of Datang in the People’s Republic of China, has become known as Sock City. The town currently produce 8 billion pairs of socks each year, a third of the world’s sock production.

#6 A family of 4 will lose up to 60 pairs of socks every year.

Lost sock

Lost Sock
Image: Flickr, Lucius Kwok

#7 Missing socks are most likely to affect the male members of the household.

#8 Black socks are most likely to go missing. (This is why we thoroughly recommend our wonderful brightly coloured socks!)

#9 The act of putting on a fresh pair of socks is mentioned around 10,000 times a day on Twitter.

#10 Corgi socks are officially recognised as the best socks in the world (ok, we made this one up but it could very well be true!)

If you have any interesting sock facts you’d like to share with us, get in touch via Twitter (@Corgi_Socks) or Facebook.

 

Corgi goes East, Part 2

Chris spent the second day of his trip to South Korea visiting some exisiting Corgi socks stockists.

First up it was San Francisco Market, a quirky store located in Seoul’s fashion district. The store is owned and run by two designers – one Italian and one Korean – who pride themselves on stocking brands that demonstrate the highest levels of originality and creativity through their products.

They stock a huge range of Corgi socks as well as products from our sister company Dents.

San Francisco Market stocks a large selection of Corgi mens socks

San Francisco Market shopfront

San Francisco Market stocks a large selection of Corgi mens socks

San Francisco Market shopfront

San Francisco Market stocks a large selection of Corgi mens socks

San Francisco Market stocks a large selection of Corgi mens socks

Next it was off to Corso Como, a fashion and design emporium located in the Cheongdam-dong ward of Gangnam – on a street often referred to as the area’s “Fashion and Art Street”.

Inspired by both Oriental bazaars and legendary 1960s and 1970s London department store Biba, the store offers a truly unique shopping experience and is well worth a visit if you’re ever in Seoul. They specialise in selling unique imports and luxury goods including, of course, Corgi socks!

Representatives from Corgi's sales agency stand in front of Corso Como, Corgi sock stockists

Representatives from Corgi’s sales agency standing in front of the Corso Como store

Corgi mens socks on display in Corso Como

Corgi mens socks on display in Corso Como

The final Corgi stockist that Chris visited was Boon the Shop. Boon is a regular haunt for Seoul’s fashion leaders, boasting an impressive array of fresh and attractive international brands with unique designs. They stock a good selection of Corgi socks for both men and women.

Chris and Hannah from Corgi's sales agency standing in front of Boon the Shop

Chris and Hannah from Corgi’s sales agency standing in front of Boon the Shop

Unfortunately, there are no food snaps to share with you in this installment of Chris’ South Korea trip diary – look out for part three coming soon, though…

Corgi goes East

Corgi socks are worn and recognised all over the world but the brand has a particularly strong following in Japan, where British made and heritage products are hugely popular. So capitalising on the East’s love of all things British, our MD Chris has headed to South Korea to set about raising the Corgi brand’s profile there too.

Find out what Chris gets up to during his visit in our series of blog posts…

Part 1

Chris arrived in South Korea on Sunday and set about settling himself into what will be his base for the duration of the trip – the Gangnam District of the city of Seoul. Seoul is the capital and largest metropolis of South Korea, with a population of around 10 million people. The Gangnam District – recently elevated to international fame by the infectiously catchy pop song ‘Gangnam Style’ – is one of 25 districts that make up Seoul. It is widely recognised as one of the most prosperous and trendy areas of the city so is, no doubt, home to plenty of potential new Corgi socks fans!

Overlooking the city of Seoul

Overlooking the city of Seoul

Chris spent his first full day in the city working with Kenny and Hannah, Corgi’s agents in Asia – they also represent our sister company Dents across the region. Kenny, Hannah and their team are well experienced in the art of promoting British brands to the Asian markets as they also represent British cult clothing label Superdry, which has over 25 shops in South Korea alone.

Superdry's flagship store in Seoul

Superdry’s flagship store in Seoul

Chris gave a presentation to the team on the Corgi brand and also showcased our new collection for the coming season which features a selection of cashmere, wool and cotton socks for both men and women. The team’s response was incredibly positive and they are keen to start selling the new socks through their shops as soon as possible.

Chris showcases the new collection which features a selection of cashmere, wool and cotton socks for both men and women

Chris showcases the new collection which features a selection of cashmere, wool and cotton socks for both men and women

After a hard day’s work, Chris – ever the keen foodie – set off to sample some of South Korea’s culinary delicacies with Kenny and Hannah.  Apparently the milk snow with set red beans that they ate at the city’s Hyundai department store was absolutely delicious… the sea cucumber dish he tried, though, wasn’t quite as appetising!

Sampling the local delecacies - milk snow with sweet red beans

Sampling the local delicacies – milk snow with sweet red beans

Keep an eye out for the second update on Chris’ South Korea trip coming soon…