Corgi socks are worn and recognised all over the world but the brand has a particularly strong following in Japan, where British made and heritage products are hugely popular. So capitalising on the East’s love of all things British, our MD Chris has headed to South Korea to set about raising the Corgi brand’s profile there too.
Find out what Chris gets up to during his visit in our series of blog posts…
Chris arrived in South Korea on Sunday and set about settling himself into what will be his base for the duration of the trip – the Gangnam District of the city of Seoul. Seoul is the capital and largest metropolis of South Korea, with a population of around 10 million people. The Gangnam District – recently elevated to international fame by the infectiously catchy pop song ‘Gangnam Style’ – is one of 25 districts that make up Seoul. It is widely recognised as one of the most prosperous and trendy areas of the city so is, no doubt, home to plenty of potential new Corgi socks fans!
Chris spent his first full day in the city working with Kenny and Hannah, Corgi’s agents in Asia – they also represent our sister company Dents across the region. Kenny, Hannah and their team are well experienced in the art of promoting British brands to the Asian markets as they also represent British cult clothing label Superdry, which has over 25 shops in South Korea alone.
Chris gave a presentation to the team on the Corgi brand and also showcased our new collection for the coming season which features a selection of cashmere, wool and cotton socks for both men and women. The team’s response was incredibly positive and they are keen to start selling the new socks through their shops as soon as possible.
After a hard day’s work, Chris – ever the keen foodie – set off to sample some of South Korea’s culinary delicacies with Kenny and Hannah. Apparently the milk snow with set red beans that they ate at the city’s Hyundai department store was absolutely delicious… the sea cucumber dish he tried, though, wasn’t quite as appetising!
Keep an eye out for the second update on Chris’ South Korea trip coming soon…